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 Killer Business Models and Business Rules
How did Ford completely revolutionize the car market in 1910? How did Dell, Starbucks, Nike, McDonald's and USA Today become so formidable? Why don’t the CIA and the FBI mix? How did Wal-Mart almost wipe Sears out? What is the penultimate challenge for building Homeland Defense? Why did the marriage of Snapple and Gatorade fail so miserably? How did Enron generate $4 billion in 2000 selling the weather? The answer to all of these questions is the same. It lies in the business models and business rules that define these organizations.

What we will discuss:  
Some Key Concepts: Some Key Challenges:
What is a business model? What are business rules? What is the relationship between business rules and business models? What are market rules? How is business value related to the business model? Which comes first, business rules or business processes? How are business models and business rules constructed? How are they implemented? What turns a business model into a killer? How long do killers last? What happens when business models collide? What happens when business rules get out of sync with business models? How are these issues resolved? How do you turn a benign business model into a predator?
   

Call (703) 631-4888 / (760) 360-4677 or e-mail natalie@dacom.com for more information.