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| Dan Appleton - A Biography |
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| Dan Appleton has long been a respected consultant on business
engineering. He has over 30 years of management and consulting experience in both the commercial
and government environments, and he has held line positions as Director of Strategic Planning,
CIO and CEO. He is a graduate of the University of California at Berkeley and has an MBA from
American University. Dan's essential skills lay in his ability to construct and subsequently to implement business models that work and that create value. Over the last 20 years, Dan and his company have focused on massive business challenges such as assisting commercial systems integrators including Digital Equipment, ATT/NCR, Northern Telecom, and EDS in the creation of new product/service businesses; reducing the cost of acquisition and logistics support for the B-2 bomber; defining and implementing a business process re-engineering program for the Department of Defense; assisting large IT organizations such as GTE Data Services, American Airlines Sabre Computing Services and the Defense Information Systems Agency (DISA) to reduce cost, improve service, and re-engineer their application development and data management practices and processes; and assisting large organizations including, Palace Sports and Entertainment, Conoco, Inacom, NORAD (Cheyenne Mountain), General Dynamics, Rockwell, and Northrop Corporation to reduce costs, increase quality, and create new life for emerging or wounded business units. Since his first of over 30 magazine articles, A Strategy for Manufacturing Automation, (1978) in which he focused on how to achieve major productivity gains by converting job shops into process shops, Dan has introduced many of the performance engineering concepts and methodologies found in common use today. Dan is the co-originator of numerous seminal concepts in business engineering, including: earned value, business rules, information asset management, functional economic analysis, and, most recently, holonics. He is also a major contributor to popularizing business process engineering, process and data modeling, activity based cost, enterprise architecture and data architectures. His book, PROBE, the Principles of Business Engineering, sold over 20,000 copies, and his article, 15 Principles of Better Business Engineering, is widely acclaimed. In 1984, in a Datamation article entitled, Business Rules, the Missing Link, Dan set forth the concept of business rules, portraying them as a prime determinant of organizational performance. He has received numerous honors and awards for leading edge thinking. Call (703) 631-4888 / (760) 360-4677 or e-mail natalie@dacom.com
for more information. |